Relax Gaming has entered a Silver Bullet partnership to integrate the full suite of titles from Storm Gaming, which asserts an ambition to “create exhilarating and dynamic experiences”.
As the latest game studio to benefit from the distribution programme, the collaboration will provide Storm Gaming access to the igaming aggregator and supplier’s network of operators.
“Storm Gaming’s focus on technology and high-quality content represents the ideal partner for us and our operators,” noted Simon Hammon, CPO at Relax.
“The deal highlights the value that Silver Bullet brings to the table both for us and for studios, allowing for content to be exposed to the leading operators at unmatched speed. We look forward to supporting their next chapter of development.”
After ten years in the industry, Storm Gaming boasts over 100 games, including slots and bingo, which will be integrated to further diversify the selection of titles available to Relax’s clients – which has seen significant expansion in recent months across multiple European markets.
Sabrina Anthi Howells, operations director at Storm Gaming, said: “The entire team at Storm Gaming is first and foremost about making gambling more fun than it ever was before. Our mission is to create exhilarating and dynamic experiences, so when the time came to find an aggregator partner, Relax was the obvious answer.
“The Silver Bullet programme is exactly what we need to help us get to the next level as a developer in the igaming industry. We look forward to bringing something fresh to the slots scene.”
Earlier this month, online gambling operator Kindred Group took up the option to acquire the remaining 66.6 per cent of outstanding shares in slots developer Relax Gaming.
At an implied value of €320m for 100 per cent of the shares – on a cash and debt free basis – the acquisition of Relax accelerates Kindred’s product control and differentiation capabilities.
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