Sellatuparley deal maintains Playson’s LatAm expansion

Venezuela headquartered sports betting and casino operator Sellatuparley has secured a content-based agreement with games and software developer Playson.

The deal will see Sellatuparley’s players be introduced to a variety of slot titles from Playson’s portfolio, such as Solar Temple, Hand of Gold and Buffalo Power Megaways.

“Playson’s premium product suite has generated strong appeal with punters in the LatAm markets and beyond, so integrating its content is an important strategic move for us.” said Heidegger Moncada, manager at Sellatuparley.

“Such agreements help us to maintain our wide-ranging customer appeal and offer entertainment experiences which stand head and shoulders above the rest.”

The move follows on from a succession of similar deals signed by the provider alongside an array of operators throughout regulated Latin American markets. 

Blanka Homor, sales director at Playson, commented: “We are delighted to be teaming up with Sellatuparley, the leading operator in a territory where we have gone from strength to strength in recent weeks and months. 

“Our unique catalogue of titles is ideally suited to the exciting commercial opportunities presented by the LatAm markets, and we feel confident that our content will continue to prove popular with local players.” 

Sellatuparley recently made a similar deal partnering with Booongo, which saw the online casino slot developer’s range of titles launch in Venezuela.

The deal’s terms meant that operators within the country would gain access to Booongo’s catalogue of Hold and Win titles, as well as its debut Megaways slot, Aztec Pyramid Megaways.

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