Rivalo eyes uplift via Cafu brand ambassador deal

Former Brazil international footballer Cafu has aligned with sports betting and online casino operator Rivalo as a brand ambassador until the end of the 2020 FIFA World Cup which is to be held in Qatar.

Under the terms of the agreement, Cafu will play a starring role in marketing campaigns, including television and social media, with a particular focus on raising Rivalo’s brand profile in Brazil.

The decorated right-back, who plied his trade at AC Milan and Roma among others, is a former Brazil captain and two time World Cup winner (1994 & 2002). A lengthy list of honours also includes Italy’s Serie A, Champions League, Copa América, FIFA Club World Cup, UEFA Super Cup, and more.

The band ambassadorial partnership is slated to remain in place until the culmination of next year’s international footballing showpiece, which takes place in Qatar from Monday 21 November, 2022, until Sunday 18 December 2022.

Neill Simpson, commercial director at Rivalo, explained: “To have such a household name and legendary footballer align himself with our brand, gives me great pride.

“We are working on some fantastic initiatives and this is a real statement of intent for Rivalo going forward, not just in Brazil but in the whole of Latin America. 

“We have worked incredibly hard over the last six years to establish Rivalo as the leading player in the Brazilian sports betting market, and this latest announcement will further enhance this position as we work alongside Cafu and his team to bring some great insights and content to the Brazilian public over the next 18 months.”

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