Playtech secures multi-title AMC Networks partnership

Playtech has struck an alliance with the AMC Networks that will give the gambling tech firm exclusive worldwide rights to produce a series of branded igaming titles.

Lauded as an “unprecedented agreement,” Playtech adds that the partnership forms a “key pillar” of its global branded content strategy.

“The Walking Dead is a once-in-a-generation franchise, and we look forward to delivering best-in-class games true to the loyal and passionate audience,” Aaron Berndtson, head of strategic partnership and entertainment at Playtech, said of the collaboration.

“Additionally, to partner on the iconic Bridezillas and Marriage Boot Camp brands, which have been part of the lexicon for years, complements our branded content strategy to deliver the most engaging entertainment experience in the market. We cannot wait to start working together with AMC Networks to bring these products to life.”

The multi-title gaming collaboration will see Playtech develop and distribute online gambling experiences based on a number of hit series’, including AMC’s The Walking Dead and WE tv’s Bridezillas as well as the Marriage Boot Camp franchise

Clayton Neuman, VP of games at AMC Networks, commented: “From undead hordes of flesh-eating walkers to an army of enraged brides, AMC Networks is home to some of the most explosive dramas on television. 

“We are delighted to partner with Playtech to deliver that same action and excitement from our iconic brands for the first time in a world-class online gaming experience.” 

Shimon Akad, chief operating officer at Playtech, added: “We are honoured to have been chosen as AMC Networks’ exclusive partner to bring their flagship brands to the online gaming market. 

“Playtech has a long and proud history of combining the very best brands with our industry leading products; this new partnership demonstrates our continued commitment to delivering an entertainment-led experience to key strategic audiences across regulated markets.”

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