Playson appoints Tamas Kusztos to newly-created CCO role

Playson has praised an “exemplary professional with an impressive track-record,” after the casino games and software developer appointed Tamas Kusztos to the newly-established role of chief commercial officer.

In the role, Kusztos will be responsible for overseeing the group’s commercial strategy, which includes the continued growth of its international footprint in regulated markets.

Furthermore, he will also be tasked with building on the localised approach the provider has adopted in key markets, such as Germany, where Playson says that the recently-launched Double Hit mechanic “has proved an invaluable retention driver suited to low stake limits”.

“Tamas Kusztos is an exemplary professional with an impressive track-record who we are delighted to welcome to the team and look forward to working with,” stated Alex Ivshin, CEO at Playson.

“Our newly-created CCO role will help us provide an outstanding service with a personal touch, and Tamas has the right skills to do exactly that for a partnership network that is rapidly extending.”  

Bringing an extensive portfolio of experience, Kusztos has enjoyed stints at the likes of Quickspin, Betsson Group and most recently as head of sales and account management at Kalamba Games. 

Kusztos added: “I’m thrilled to be joining Playson, a world-class content developer with promising commercial prospects and an unrivalled product offering which entertains players across the globe. 

“By maintaining the company’s customised approach and extending its reach even further, I look forward to helping Playson build on the significant milestones it has achieved to date.”

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