Pragmatic Play has extended its footprint across an array of markets after the content provider took its range of slots live with sports betting and online casino operator Luckia.
Under the terms of the link-up, Luckia now gained access to Pragmatic Play’s context suite, including its John Hunter series, Gates of Olympus and The Dog House, as well as Wolf Gold.
Boasting a presence across both online and in land-based operations in the Spanish, Portuguese and Italian markets, Luckia also has brands in Colombia, on which Pragmatic Play is also due to go live in the coming months.
“Being able to include Pragmatic Play’s portfolio of slots is great news for us and our players,” commented Eloy Fernandez Martinez, head of product at Luckia.
“It augments our already class-leading product provision in Spain and offers a superb level of quality and diversity for our brand.”
The partnership heralds yet more global growth for the supplier having signed several deals in recent months across its range of content including slots, live dealer, bingo and virtual sports.
Bhotesh Maheshwari, vice president of commercial strategy and operations at Pragmatic Play, said: “Luckia’s established premier position in the Spanish industry makes this agreement particularly noteworthy. It’s a huge boost to our profile in the country and represents just the kind of exposure we’re looking for with Spanish players.
“It’s reach doesn’t end in Spain though – we’re looking forward to working with the Luckia team in the other global markets it operates in too.”
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