King Deportes brings Playson further LatAm growth

Playson has deepened its presence in Latin American further still, as the casino games and software developer rolls-out an agreement with Venezuela-based operator King Deportes.

This will see the supplier provide its suite of slot titles to the online sportsbook and igaming operator, in a bid to cement its growth in markets across the LatAm region.

“We are delighted to be linking up with Playson in a deal that helps to take our outstanding customer offering up another notch,” noted Luis Lizarazo, CEO at King Deportes.

“We have no doubt that such comprehensive partnerships will play a crucial role in building on the strong momentum we have generated in recent weeks and months.”

Under the terms of the agreement, King Deportes is to introduce its customers to Playson games such as Golden Hand, Solar Temple and Legend of Cleopatra Megaways, the provider’s first game to include the Big Time Gaming mechanic.

The content studio says that the commercial tie-up “further bolsters its consistent continental expansion,” and follows hot on the heels from debuting in what it lauds as “the important regional market of Paraguay” 

“Our presence in Latin America has only grown stronger over the course of 2021, thanks in large part to key strategic alliances such as this agreement with King Deportes,” added Blanka Homor, sales director at Playson.

“We look forward to working with the operator, and to introducing even further regional audiences to our impressively successful portfolio of slots.”

Recent months have seen Playson continue to extend the reach of its growing operator network, strengthening its footprint with a range of new commercial agreements. 

This month alone the group has appointed Tamas Kusztos to the newly-established role of chief commercial officer and secured a manufacturer’s suitability licence from the Hellenic Gaming Commission; as well as rolling-out partnerships with SoftSwiss and ExeFeed; and receiving ISO 27001 information security management certification.

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