iSoftBet hails Greece’s ‘huge growth potential’

Games supplier iSoftBet has been awarded a licence to provide its content and GAP aggregation platform to regulated operators in the newly regulating Greek market by the Hellenic Gaming Commission.

The A2 Greek licence will enable iSoftBet to offer both its proprietary and third-party content to Greek licensed operators, such as Betsson, Stoiximan, Interwetten, and Entain, via its GAP platform starting this summer.

Federica Faggiano, chief commercial officer at iSoftBet, stated: “We continue to lead the way in compliance excellence, and I’m delighted we will soon be able to offer all our market-leading products in Greece, a market that has huge growth potential.

“Securing licences in emerging markets such as Greece will enable us to do what we do best; offer leading operators the full spectrum of our high-quality proprietary and third-party content, and both launch and accelerate their local brand presence with maximum speed and efficiency via our proven GAP platform and innovative player engagement tools.”

The future Greek opening will mean iSoftBet will be active in 20 regulated markets, with its compliance team at the forefront of managing a raft of changes to existing legislation including finalising certification in multiple countries such as Sweden, Switzerland, Malta, and Colombia in the last two years. 

“We are very proud to be awarded our Greek license and will look to continue improving our compliance programme further with new and upcoming marketing requirements for our games as these are announced,” stated Mark Halstead, Compliance Manager at iSoftBet.

“This is another landmark moment for the business showing how ahead of the curve we are in entering the latest regulated and regulating markets with the biggest brands. We’re looking forward to launching and showcasing our content and platform power in Greece.”

This partnership comes after iSoftBet linked-up with Skywind Group last week, in an agreement sees the latter’s suite of content become added to the group’s aggregation platform.

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