Greentube adds Loto-Quebec for Canadian depth

Greentube has strengthened its presence in Canada after the Novomatic interactive division took its range of content live with Loto-Quebec, one month on from making its debut in the country.

This will see customers of the latter gain access to titles including Book of Ra deluxe, Apollo God of the Sun and Lucky Ladies Charm deluxe following a successful integration through Scientific Games’ OpenGaming System.

Stéphane Martel, acting senior director of products and innovation at Loto-Quebec, said: “We are glad to now be able to offer Greentube’s premium titles, allowing us to vary our offer to our online customers. We look forward to a successful partnership.” 

The deal marks the second province that Greentube has entered in as many months after going live in British Columbia with the British Columbia Lottery Corporation in May.

David Bolas, Greentube UK commercial director, said: “This is an exciting time for Greentube in Canada as we celebrate our second Canadian province launch in as many months. Through this partnership with Loto-Quebec we will look to bring a broad range of thrilling and entertaining new content to the players of Quebec. 

“This launch in Canada is another significant step in the delivery of Greentube’s wider North American market strategy and the deal also reaffirms our commitment to regulated markets.”

Last month, Loto-Québec welcomed the findings stemming from an independent audit, with the group saying that recommendations fall in line with the steps it has already taken to improve its practices.

The examination focused on four pillars of intervention: money laundering, loan sharking, loyalty programs, and the independence and security of employees, with Loto-Québec fully co-operating throughout.

The audit was announced towards the end of 2020 by Eric Girard, Quebec finance minister, and followed a series of print and broadcast allegations regarding a perceived presence of individuals linked to organised crime at the crown corporation’s casinos.

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