Caesars to build Columbus Harrah casino via CER link-up

Caesars Entertainment has linked up with Columbus Exposition and Racing in a partnership which will see Caesars build and operate a Harrah’s casino and racetrack in Columbus, Nebraska. 

Expected to be completed in 2022, the casino development, estimated to cost around $75m, is said to feature a new one-mile horse racing surface, a 40,000-square-foot-casino and sportsbook with more than 400 slot machines and 20 table games, along with a restaurant and retail space. 

“We are excited to welcome Harrah’s to Nebraska,” said Tom Jackson, managing partner of CER. “When looking for a casino operator partner, Harrah’s brand recognition and established code of commitment to its employees, customers and the communities in which they operate proved an easy selection. In addition, their superior rewards program and marketing team, high-performing entertainment network and best-in-class gaming experience check all the right boxes for this partnership.

“As we work to create a new entertainment destination for the midwest, this partnership will be an important economic driver and job creator for Columbus and the surrounding communities. 

“It also further reinforces our commitment to the hardworking people involved in the Nebraska horse racing industry. We look forward to providing new gaming and entertainment experiences to our valued customers.” 

Tom Reeg, CEO of Caesars Entertainment, added: “When Nebraska voters opened up gaming at racetracks, we knew that our experience in the casino industry combined with our commitment to horse racing made Harrah’s a perfect fit.

“We look forward to creating an all-new Harrah’s experience in Columbus and connecting it to our Caesars Rewards network across the country.”

Meanwhile, Caesars Entertainment SVP of racing, Joe Morris, remarked: “Beyond the onset of casino gaming in Nebraska, we are thrilled with the opportunity to transform horse racing in Columbus” 

“The opportunity to build a new, first-class track at our property illustrates our commitment to the racing industry and our intent to carry on the area’s storied racing tradition.”

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