Blueprint gains Canadian gaming strength via OLG

Blueprint Gaming has extended its presence in Canada after signing an agreement to take its games portfolio live with the Ontario Lottery and Gaming Corporation.

This will see the group’s OLG.ca portal, which recently surpassed a milestone of one million player registrations, offer games such as branded title The Goonies, as well as a wide range of the company’s Megaways releases, such as Buffalo Rising and Diamond Mine.

Furthermore, over the coming months, the games studio will also continue to freshen up the offering via the delivery of new slots to OLG every week.

Jo Purvis, director of key accounts and marketing UK at Blueprint Gaming, said of the agreement: “It’s fantastic to see our highly engaging titles go live with OLG.ca allowing us to reach a whole new audience. 

“Launching with the Canadian lottery demonstrates the quality and appeal of our content across multiple markets worldwide. We’re very much looking forward to delivering more exciting titles and mechanics to OLG and its player base over the coming months.” 

OLG launched its new digital gaming platform with Bede Gaming in October 2020. Since then, almost 400,000 Ontarians have registered for new accounts, pushing player registrations past the one million mark. 

OLG also plans to introduce mobile apps for iOS and Android in the near future, enabling players to buy lottery tickets, play casino games, check tickets bought in-store and find game and jackpot information. 

Dave Pridmore, OLG chief digital and strategy officer, noted: “We’re thrilled to have Blueprint join our fold as we celebrate an incredible milestone for OLG.ca, having recently surpassed one million player registrations. 

“We’re obsessed with delivering world-class entertainment experiences for each of our over one million players and bringing quality suppliers like Blueprint to OLG.ca means we’ll be able to do that while introducing more games, more often.”

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