Betsoft gains LatAm uplift with London Betting Shop

Betsoft Gaming has enhanced its presence across Latin America, as the online casino content developer teams-up with Mexico-based sports betting and igaming operator London Betting Shop.

The agreement will see the supplier distribute its entire slots portfolio, enabling the operator, through its lbsbet.com portal, to maintain its plans “for fast-track growth” through the LatAm region and beyond.

Stelios Antoniou, chief commercial officer at lbsbet.com, stated: “lbsbet.com clients expect innovation and great quality from us because that is what we have always delivered. 

“Partnering with content providers of Betsoft’s calibre ensures that we will continue to offer stand-out entertainment and gamification as we look to enter new markets.”

The partnership will see the operator gain titles such as latest releases Safari Sam 2 and Hat Trick Hero, alongside Take the Bank and the Asian inspired Red Dragon series.

Furthermore, Betsoft also updates that it has translated many of its major releases into Spanish, which has been undertaken in a bid to reinforce its commitment to the LatAm and Spanish markets.

This deal represents a further extension of the Betsoft Gaming footprint across the region, and follows what was praised as “another milestone” in 2020 as the group passed an ISMS audit for expansion across LatAm, and into Colombia specifically. The supplier says that it is “continuously looking” to reinforce its footprint throughout the area.

Anna Mackney, head of account management at Betsoft Gaming, added: “lbsbet.com has a great reputation and reach across Mexico already. We are happy to help them increase their visibility and customer base through our award-winning content. Further strengthening our position in Latin America is a very exciting opportunity for Betsoft.”

Betsost most recently targeted the Spanish market in April, after securing an extension to its ongoing collaboration with government owned Finnish gaming company Paf. This was followed up with a further partnership expansion, this time alongside online gambling firm 888.

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