Betixon makes Greek debut with Novibet partnership

Betixon has made its entry into the Greek online gaming market after securing a “landmark deal” with Novibet.

Under the terms of the partnership, Novibet will gain access to Betixon’s full portfolio of multiplatform casino games, fully tailored for the Greek market. These include top titles such as Boots of Luck, Wild Wolf and Age of Halvar, and the wildly popular Fortune Breakers series. 

“Betixon are doing some of the most imaginative things in the gaming arena right now and their games achieve the high level of quality and engagement we want for our Greek customers,” commented Dimitris Argyriou, business development manager at Novibet.

“At Novibet we stay focused on providing the most personalised gaming experience to our members, which starts with offering them the most appealing content. I strongly believe that we will achieve great things together in this exciting market.”

In October 2019, the Greek parliament passed new laws which sought to reform and regulate the online gambling market – the Hellenic Gaming Commission has since began issuing new licences.

For Novibet, this agreement with Betixon demonstrates “its commitment to offering best-in-class casino products” for the Greek market. 

Meanwhile Betixon – whose games are available in regulated markets such as the UK, Lithuania, Estonia, Italy, Colombia, Portugal and Romania – says that its Greek market entry aligns with its strategy of regulated market expansion.

Lior Cohen, co-founder and CTO of Betixon, added: “This is a major milestone for us. We’re thrilled to be able to provide our games to the Greek market and it’s great that we can do it with Novibet, one of the leading operators. 

“We want to be among the first to enter new markets as they regulate, and we think Greece is an exciting prospect with plenty of growth potential.

“We’re happy to work closely with the brand to ensure they will get premium exclusive and branded content on top of our growing top performing portfolio.”

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