bet-at-home seeks casino revamp via EveryMatrix

EveryMatrix has rolled-out an agreement with German-based operator bet-at-home, which will revamp its casino product across several markets, including Germany and the UK.

The latter, founded in 1999 and listed on Frankfurt Stock Exchange since 2004, says that it is “seeking to uplevel its casino offering,” in a bid to provide customers with an array of entertainment options across products.

Richard Greslehner, head of business development at bet-at-home, said: “At bet-at-home we are driven by a customer-centric mindset. With the ambition to build products that delight our customers we are consistently striving for operational excellence. With EveryMatrix as a new partner we are confident to achieve our goals and further strengthen our market position.”

The company is to leverage EveryMatrix’s igaming integration platform, CasinoEngine, to boost activity in the casino vertical. Through the new agreement, EveryMatrix will also supply bet-at-home with its BonusEngine solution which will look to drive acquisitions and retention forward.

Furthermore, the operator is to overhaul its front-end using EveryMatrix’s custom-made casino lobby widgets. This plug-and-play toolkit is charged with enabling bet-at-home fast launch and offers unlimited customisation options.

Stian Hornsletten, chief commercial officer at EveryMatrix, adds: “Our casino team is delighted to start this new partnership with bet-at-home. As a top European brand, bet-at-home’s standards are above market, and we’re privileged to have been selected to help drive their casino product forward. 

“CasinoEngine and BonusEngine are a winning combo, as seen from our existing clients’ success, and I’m eager to seeing bet-at-home presenting a stellar casino experience to all of their 5+ million players.”

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